The Work
BRANDING
WA-PAVE & BRANCH
Non-Profit Website Rebrand/Refresh
The Challenge
Partnership for Action, Voices for Empowerment (PAVE) and the Military Parent Technical Assistance Center (BRANCHTA.org) needed to update their website to modern-day accessibility standards with a more authentic visual brand that would resonate with their user-based (parents and caregivers, both military and civilian, who advocate for children and youth with disabilities).
The Solution
Pinpoint partnered with one of our web development specialists, Scott Marlow of Marlow 5-0, to completely re-brand and refresh both sites. Starting with our deep-dive discovery process, Pinpoint took committees from both organizations through a collaborative process to arrive at a vibrant new look and feel for each site that provided a better user experience while maintaining rigorous accessibility standards.
