Engagement Designing Complete Brand Immersion

Bonakdar Aesthetics

A PINPOINT ENGAGEMENT CASE STUDY

Pinpoint’s work for Bonakdar Aesthetics was centered around creating an “experience persona” for Dr. Monica Bonakdar’s patients from beginning to end. Patients immerse themselves in the unique, premier practice she’s built through her decades of experience in working with elite patients in Southern California. There is nothing ordinary about receiving treatments from Dr. Bonakdar; her luxury aesthetic center attracts the most discerning, high-performing patients who simply expect and receive “more” from their aesthetic treatments and care.

The Solution

Patients feel invested in the practice by engaging with Dr. Bonakdar’s exclusive brand.

Pinpoint collaborated with Dr. Bonakdar to create an elegant experience for her patients - from wall murals throughout the practice, to branded mouse pads at each workstation - every inch of the environment keeps patients connected to a luxurious experience. When a patient purchases their proprietary private label MonBon clinical skin care regimen, it is packaged in a classy black alligator leather cosmetic bag procured by Pinpoint.

When they leave with their Patient Welcome folder filled with their individualized treatment plan, printed by Pinpoint’s premier print partners, it’s accented with gold leaf logos to look and feel chic and sophisticated. Pinpoint adopts “5 E’s” into our engagement strategy: Make it Exquisite, Educational, Endearing, Exceptional, and Enduring - communicating to patients that they can expect world-class care and aesthetic treatments that deliver superior results. When patients step into Bonakdar Aesthetics, they feel like they’re in a luxurious, pampering retreat, not in a stuffy medical practice.