Hydrology Health, Wellness, and Beauty
Pinpoint’s work for Hydrology included comprehensive Brand Development and the “deep-dive” delivery of over 100 unique branded materials to help launch this beautiful and exclusive South Florida medical aesthetics and wellness practice.
Making a Big Splash… to stand out in a saturated market.
Pinpoint collaborated with Miami-based quadruple board-certified plastic surgeon, Dr. Alexander Zuriarrain to help him bring to life his concept of a comprehensive health, beauty, and wellness center in the highly-competitive market of Coral Gabels, FL (Miami area). The goal of this brand launch was three-fold:
From a Grain of Sand to a Stand-out Brand: Aligning brand vision to authentic reality
Pinpoint’s work began with our signature Visual Brand Strategy Development, Practice Naming, and Logo Identity Design process, arriving at the final name of “Hydrology.” The essence of the brand embraces Dr. Zuri’s original vision for providing non-surgical innovations and interventions that elevate overall quality of life for South Florida’s unique demographic. Through our collaboration with Dr. Zuri’s industry-leading web development team, Influx Marketing, Hydrology’s authentic visual and verbal tone were translated flawlessly to his website.
THE SCOPE
Luxury service consumers expect the brands they champion to connect emotionally–with flawless attention to detail–across every touchpoint as they consume content or treatments. With this level of expectation in mind, Dr. Zuri, Pinpoint, and his team of agencies collaborated to build out every detail of the Hydrology experience for future patients. For Pinpoint, this work covered over 100+ branded assets and marketing deliverables, ranging from Digital & Print Collateral, Point of Purchase Signage & Lobby Look Books, Patient Education Materials, Promotional Merchandise, and more.
THE SCRESULTSOPE
Pinpoint’s brand development process allows emerging brands in aesthetics to open their doors looking and sounding sophisticated, polished, and true to their core. For Hydrology, future clients will understand this brand’s positioning and unique value up-front and center, enabling the practice to grow and thrive by attracting the right audience from the very beginning.
TESTIMONIAL
"As a busy private practice plastic surgeon, I would like to provide my highest recommendation to the entire team at Pinpoint. They have helped me produce fantastic branding and marketing tools that have elevated both my surgical practice and wellness facility. With their help I have been able to offer a myriad of informational content, brochures, e-blasts, and the like that have helped keep my customers informed. Their team is highly responsive, and they produce excellent work. They are always willing to tackle new projects and bring to the table years of knowledge and experience in the branding, marketing, publishing, and design world. I would not be where I am today from a branding and marketing perspective without the team at Pinpoint. Thank you for all that you do!"
- DR. ALEXANDER ZURIARRAIN
Get Your Brand Audit Today
Your clients love your work. Now help them tell the world who you are, as well as what you do. Schedule a Mini Brand Audit session to learn more. Fill out the form or call (206) 427-3241 to schedule today.