Pinpoint Creative’s Client Engagement Marketing for Audubon Facial Plastic Surgery of New Orleans

Audubon Facial Plastic Surgery

A PINPOINT CLIENT ENGAGEMENT CASE STUDY

Pinpoint’s work for Dr. Melancon included brand development, email marketing, and branded consultation tools to increase patient engagement with her boutique facial plastic surgery practice in New Orleans. Our work included unique branding to develop Audubon’s sophisticated logo and rich color palette, which created a professional, ultramodern vibe for the practice.

Dr. Melancon continued her work with Pinpoint to create email marketing campaigns to incentivize booking and promote patient education in 2023. Audubon’s eblasts produced unprecedented results with “open rates” double that of the industry standard. In addition, our coordinated email marketing and social media campaign in October celebrated Audubon’s 2-year Anniversary with an Open House at her practice.

Pinpoint Creative’s Client Engagement Marketing for Audubon Facial Plastic Surgery of New Orleans Everett

THE CHALLENGE

Engage with New Patients while Encouraging Existing Patients to Return for Additional Services

Pinpoint collaborated with New Orleans board-certified facial plastic surgeon, Dr. Claire Melancon to help raise awareness of the procedures available at her boutique facial plastic surgery center. The goals were:

Attracting new clientele to the practice.
Celebrating two years of business with an open house event.
Providing incentives for clients to explore procedures and services that they have not yet experienced.
Educating patients about the variety of non-surgical procedures offered at Audubon Plastic Surgery.

THE SOLUTION

Increasing Engagement through Brand Strategy, Eblasts, and Social Media design support

Audubon Plastic Surgery was only two years old, and was still breaking into the New Orleans aesthetic market. Pinpoint partnered with facial plastic surgeon, Dr. Claire Melancon to create beautiful branding, email marketing and social media posts to increase engagement and elevate the visibility of her boutique practice to the level of aesthetic practices that have been in the New Orleans market for decades.

Pinpoint’s work began with our Visual Brand Strategy Development process. With years of experience in the branding and marketing of emerging aesthetic practices, we leveraged this branding to create unique email marketing campaigns, and patient consultation materials to increase the number of potential clients that engage with Audubon. Typically, eblasts in the aesthetic industry have a 37% open rate - Audubon Facial Plastic Surgery has enjoyed a whopping average of a 70% open rate on their eblasts, which resulted in a dramatic increase in visibility.

THE SCOPE

Creating BUZZ for Audubon Facial Plastic Surgery

Board-certified facial plastic surgeon Dr. Claire Melancon is a specialist in her field, but she needed some marketing help to bring her brilliance to potential patients. She also wanted to market her non-surgical offerings, as she was already known as a facial plastic surgeon. Pinpoint’s branding strategy included highlighting the unique qualities that make Audubon Facial Plastic Surgery different from the other aesthetic practices in the area. Together with Dr. Melancon, we chose a sophisticated color palette and look that connects to her NOLA audience and reflects the professionalism and class of the practice.

Audubon’s monthly marketing eblasts are specifically designed to increase visibility and offer promotional savings to encourage continued conversations with Dr. Melancon’s patients. Our partnering social media posts were strategically positioned to coincide with the email campaign. Every eblast is partnered with a print asset to ensure maximum traction across multiple client touchpoints.

THE RESULTS

Intentional, well placed marketing…creates lasting engagement that keeps patients connected to the practice

Pinpoint’s original branding created a very upscale and professional look for Audubon Facial Plastic Surgery that reflects the boutique aspects of the practice. Dr. Melancon prides herself on having an artistic, exquisite practice that doesn’t feel like a surgical center.

From the marbled textures to the stylish colors, everything Pinpoint developed mirrors her aesthetic for upscale sophistication. Dr. Claire Melancon’s practice is enjoying increased engagement over multiple platforms. Continued correspondence through eblasts and social media posts keep her clients in the know and helps them to feel welcome and valued.

Periodic savings for various procedures and treatments encourage those who haven’t been in the office for a while to come back to receive additional care. Dr. Melancon continues to enjoy open rates for email marketing is nearly double that of the industry average, showing that Pinpoint hits the mark with relevant content and design that appeals to her clientele.

TESTIMONIAL

I get endless compliments on how beautiful my practice brand is.

"I can’t say enough good things about the team at Pinpoint. They have integrally helped me define and implement my brand from the inception of my practice. As an artist myself, I had a very specific vision for what I wanted my brand to feel and look like. They were able to help me discover intangibles, define central tenets, and weave them into a beautiful brand, which translated into stunning graphics, powerful brand pillars, and beautiful graphics. From logos, to web design elements, to email marketing campaigns, to paper products, I get endless compliments on how beautiful my practice brand is. I recommend Pinpoint all the time and will continue to do so!"

– Eric Casaburi, Founder & CEO, Serotonin Centers

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ENGAGEMENT
MARKETING
for Facial Plastic Surgeons

A PINPOINT CLIENT ENGAGEMENT CASE STUDY

Engage with New Patients while Encouraging Existing Patients to Return for Additional Services

Increasing Engagement through Brand Strategy, Eblasts, and Social Media design support

THE SCOPE

Intentional, well placed marketing…creates lasting engagement that keeps patients connected to the practice

I get endless compliments on how beautiful my practice brand is.

RELATED PROJECTS

Allura Aesthetics + Wellness Top 10 Branded Assets & Promotional Merchandise

Bonakdar Aesthetics Display, Packaging,
and Custom Collateral

Ocean Drive
Custom
Collateral

Ready To Build Your Beautiful Brand In Aesthetics?

ENGAGEMENT MARKETING for Facial Plastic Surgeons

A PINPOINT CLIENT ENGAGEMENT CASE STUDY

Engage with New Patients while Encouraging Existing Patients to Return for Additional Services

Increasing Engagement through Brand Strategy, Eblasts, and Social Media design support

THE SCOPE

Intentional, well placed marketing…creates lasting engagement that keeps patients connected to the practice

I get endless compliments on how beautiful my practice brand is.

RELATED PROJECTS

Allura Aesthetics + Wellness Top 10 Branded Assets & Promotional Merchandise

Bonakdar Aesthetics Display, Packaging, and Custom Collateral

Ocean Drive Custom Collateral

Ready To Build Your Beautiful Brand In Aesthetics?

ENGAGEMENT
MARKETING
for Facial Plastic Surgeons

Bonakdar Aesthetics Display, Packaging,
and Custom Collateral

Ocean Drive
Custom
Collateral