Pinpoint Creative Aesthetic Branding and Marketing Agency’s Brand Development for The Aesthetic Success & 4S Summit

THE AESTHETIC SUCCESS / 4S SUMMIT

In association with Terri Ross

A PINPOINT EVENT BRANDING CASE STUDY

Pinpoint’s work for The Aesthetic Success & 4S Summit included comprehensive branding to reflect their innovative training and support of plastic surgeons, aesthetic practitioners, med spa owners and practice managers. The branding included a beautiful, sleek color palette, a newly designed set of logos, and gorgeous brand styling to reflect the personality and professionalism of the organization. The Aesthetic Success and 4S Summit are changing the way aesthetic seminars are being led - by providing an immersive, multi-day, intensive hands-on experience that leaves participants with real world tools they can use in their own practices for elevating success.

THE CHALLENGE

CREATE CUTTING-EDGE BRANDING TO SHOWCASE THE AESTHETIC SUCCESS & 4S SUMMIT AS AN ELITE TRAINING OPPORTUNITY IN A SATURATED LANDSCAPE.

The Aesthetic Success and 4S Summit are revolutionary in their approach to training aesthetic professionals and practice owners. Dynamic branding was imperative to successfully launching their program into the industry. The main objectives were:

Differentiating their training series as an upscale, luxurious, and leading catalyst for meaningful, actionable change in a practice.
Attracting aesthetic professionals to attend the summit.
Creating a brand from the ground up, including a logo, color palette, marketing materials, and promotional merchandise.
Designing a comprehensive, branded workbook and 300 slide deck to support 2.5 days of education and training that would engage and hold the interest of summit participants.
Branding, design, and execution of all conference support materials.

THE SOLUTION

PROFESSIONAL, SEXY, AND IRRESISTIBLE BRANDING…TO MIRROR THE POLISHED PERSONA OF TERRI ROSS AND APPEAL TO AESTHETICS PRACTITIONERS

Pinpoint’s work began with our signature Visual Brand Strategy Development, which included creating a sleek and desirable look and feel for The Aesthetic Success brand. The branding included an all-new set of logos for the The Aesthetic Success and the 4S Summit, color palettes, brand voice, and photographic & texture styling to represent the professionalism and elite training that is presented at the 4S Summit.

THE SCOPE

Everything you need for a 2.5 day Summit and more.

Beyond the final delivery of their brand book, marketing and promoting a conference on the magnitude of the 4S Summit required a significant scope of branded deliverables that included:

Email marketing support to promote registration.
The creation of a 250-page workbook, filled with engaging content, infographics, and worksheets for use during the summit, plus tips and touchbacks for post-summit recall.
The design of a partnering 300 slide deck for use throughout the trainings.
The execution of Summit flow deliverables, including digital and print programs and all event signage.
Branded Surprise and Delight gifts for attendees, including SWAG bags filled with 4S Summit Merchandise.

THE RESULTS

The Aesthetic Success and 4S Summit - Sparkling Debuts in Park City and Dallas

Pinpoint’s branding and strategic marketing process set the ideal tone for The Aesthetic Success and 4S Summit to deliver a high energy, educational, and results-driven event to plastic surgeons, dermatologists, med spa owners, and practice managers from around the globe. Terri Ross, Izhak Musli, and Dr. Renalto Saltz are industry luminaries in leading aesthetic professionals in the expansion of practices, and the visual branding provided by Pinpoint for their marquis training summits have transformed their vision into a reality by creating a brand that will be recognizable around the globe.

TESTIMONIAL

BEST IN THE BUSINESS!

“BEST IN THE BUSINESS! I have had the pleasure of working with Tami since 2014 when I owned a medical spa in Beverly Hills. The business needed a complete overhaul, and I retained Tami to take on this task. Having a med spa in one of the most competitive markets in the country is no easy feat; your branding, positioning, value proposition, colors, etc. is one of the most important aspects of your business, it’s the 1% difference and greatest investment. Tami and her team have unparalleled expertise not only in aesthetic medicine, but in taking the time to get to know each client individually. Going through her brand strategy is an experience that will bring you to tears. There are not enough words to articulate my unwavering recommendation to work with Pinpoint, Tami and her team.”

Terri Ross
Founder and CEO, Terri Ross Consulting
Founder of Co-CEO, APX Platform
Co-Founder, The Aesthetic Success

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BRANDING

A PINPOINT EVENT BRANDING CASE STUDY

CREATE CUTTING-EDGE BRANDING TO SHOWCASE THE AESTHETIC SUCCESS & 4S SUMMIT AS AN ELITE TRAINING OPPORTUNITY IN A SATURATED LANDSCAPE.

THE SOLUTION

PROFESSIONAL, SEXY, AND IRRESISTIBLE BRANDING…TO MIRROR THE POLISHED PERSONA OF TERRI ROSS AND APPEAL TO AESTHETICS PRACTITIONERS

Everything you need for a 2.5 day Summit and more.

The Aesthetic Success and 4S Summit - Sparkling Debuts in Park City and Dallas

BEST IN THE BUSINESS!

Hydrology New Brand Development

NJPS Rebranding

Milc Med Spa Grand Opening

Ready To Build Your Beautiful Brand In Aesthetics?