Repositioning the Essence of You
Brand Identity Development - and, reinstating it with the world through an orchestrated rollout.
At the heart of Pinoint’s re-branding process is our signature Visual ReBrand Strategy Development process. Available as a stand alone, or in conjunction with Practice Naming and Logo Design, our deep dive Visual ReBrand Strategy Development analyzes the rationale behind your rebrand, considers the impact on existing clients, and develops a compelling visual strategy to reposition your future brand for growth and traction.
Our strategic and creative process has helped plastic surgery practices open stand alone-medspas, position medspas for private equity, rebrand surgical practices under surnames to less-personal names, and position aesthetic & wellness brands to scale. We begin any rebrand initiative with a two-hour discovery call. During this call, our targeted, “essence-mining” questions help us uncover your unique rebrand pillars – which form the foundation of how creative agencies will structure your future brand’s visuals and voice. The resulting rebrand deck from our interview process and collaborative effort yields a final visual rebrand playbook for every partner of your practice to draw value from.
