Allura MedSpa + Wellness
After delivering Allura’s beautiful brand through our signature Visual Brand Strategy Development process, we helped the practice create their “Top 10” consultation tools to connect the client to the brand on the first visit. These tools highlight the qualities that make Allura different from other med spas in the area, and make the consultation experience consistent, regardless of which Allura MedSpa + Wellness a client may visit.
Transitioning a patient’s branded experience from an online encounter to an unforgettable in-person impression.
Converting online leads into loyal, paying patients happens “in the practice,” and yet you’d be surprised how many practices don’t have a refined set of tools to help them run a thorough, first-time patient consultation designed to convert sales and nurture engagement. Allura wanted to make the most of their expensive, hard-earned web leads by designing a set of tools to help them do just that! They wanted to make a great first impression in their consultations -- while building their brand and growing revenue all at the same time.
Build your credibility. Share your unique difference. Offer individualized solutions. Surprise & Delight.
Pinpoint and Allura set out to develop their suite of “Top 10 Consultation Tools” that would help highlight the practice’s clinical expertise and unique experience. The goal was to continue the online brand tone and experience, which had brought the patient to their door, into the physical experience in their practice for a cohesive and connected brand encounter.
Engagement
Their customized “Top 10 Tool Kit” included the following:
By incorporating these Branded Consultation Tools, Allura has built a strong foundation for the patient journey. From the first visit at the Allura Website, to the Patient Consultation to their Social Media presence, everything the client touches is professional, branded, and beautiful. It’s a complete client experience, not just a transaction. This is the key to keeping clients from exploring other medspas and keep them returning to Allura. A small investment on the front-end results in big revenue returns.
An Enthusiastic Following… Allura’s growth and client retention have exploded.
Pinpoint’s Top Ten Patient Consultation Tools have helped Allura take a strong hold in their South Florida market. By creating a sense of cohesion in every client touchpoint, Pinpoint was able to successfully meet the needs of this rapidly growing practice.
Patients are treated to a fully immersive experience - whether they are scrolling social media posts or coming in for treatments, they feel that they are a part of the Allura family. This comes from intentional engagement strategies executed in all the organization’s touchpoints.
Pinpoint’s expertise in creating gorgeous, branded assets increases client engagement and patient conversions. It’s an investment to acquire new leads, and it costs much more to replace them if they don’t become actual patients. Client engagement should be a priority for every aesthetic practice. Allura is pleased with the results of their investment in their patients’ experience.
TESTIMONIAL
– Manny
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