Engagement Connecting Patients to the Practice

A PINPOINT ENGAGEMENT CASE STUDY

Ocean Drive Plastic Surgery & Med Spa

Pinpoint’s work for Ocean Drive Plastic Surgery and Med Spa focused on making plastic surgery less clinical and more like a trip to the spa. By captivating patients with a “Four Seasons” style experience using bright, fresh design, the desire was to present total luxury and pampering. Ocean Drive’s 5-star hotel-spa approach to plastic surgery and medical aesthetics is an exciting differentiator for their Florida-based practice in a region that is highly saturated by other plastic surgery providers. Pinpoint highlighted this curated, relaxing approach to care through the delivery of an enticing brand “visual and voice.”

THE SOLUTION

Custom Collateral that can’t be ignored: with a decadent tropical vibe to match.

Pinpoint partnered with the professionals at Ocean Drive Plastic Surgery and Med Spa to create a 40-page full-color magazine-style menu for their spa clients. Each page was dedicated to beauty, education, and enrichment. Gorgeous tropical tones paired with engaging fonts highlighted the procedures and treatments, while informing patients on what to expect from each service.

In addition, Pinpoint developed four separate patient Welcome Folders to house consultation materials for each patient pathway into the practice, including; Spa Services, Cosmetic Dermatology, and one each for Plastic Surgeon Alan Durkin, MD and Jimmy Chim, MD. Using specific materials for each surgeon or point of entry gives Ocean Drive clients clarity about the types of services they are booking, and with whom they will work.