The Work


Smart Start Laser Guide
Sciton, Inc.

The Challenge

Sciton, Inc. wanted to develop a comprehensive practice education piece to provide users with immediate training to maximize their Sciton Joule laser platform purchase prior to laser delivery. Education needed to incorporate step-by-step instructions on how to receive laser training, set up the system, market to patients, hold events, set pricing, and plan for ROI.

The Solution

Through contract and in partnership with agency client Strategic Edge, Pinpoint branded, named, and created a condensed and information-rich kit that included a 12-page guidebook, plus several appendix inserts with worksheets and goal setting tools. This project was completed in partnership and under contract with Strategic Edge Partners.

The Result

The Smart Start kit has been in-use in practices across the country for over 2 years and is in it’s 3rd round of publication. It remains a cornerstone piece in Sciton’s continued commitment to educate, support, and train practices for success with their laser purchase.

Initial Smart Start Logo Design/Naming & Kit Concepting

Final excerpts from the booklet and inserts


Final Printed Kit

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