The Work


Product Training Materials, Laser Manufacturer

This project was completed in partnership
and under contract with Strategic Edge
Partners for Sciton, Inc.


The Challenge

Sciton, Inc. wanted to develop a comprehensive practice education piece to provide users with immediate training to maximize their Sciton Joule laser platform purchase prior to laser delivery. Education needed to incorporate step-by-step instructions on how to receive laser training, set up the system, market to patients, hold events, set pricing, and plan for ROI.

The Solution

Create a condensed and information-rich kit to include a 12-page guidebook, several appendix inserts, worksheets, and goal setting tools.

The Result

The Smart Start kit has been in-use in practices across the country for over 2 years and is in it’s 3rd round of publication. It remains a cornerstone piece in Sciton’s continued commitment to educate, support, and train practices for success with their laser purchase.

Initial Smart Start Logo Design/Naming & Kit Concepting

Final excerpts from the booklet and inserts


Final Printed Kit

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