Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
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Marketing Aesthetic Innovation

Dr. Amir Karam & Vertical RestoreTM

A PINPOINT MARKETING CASE STUDY

Pinpoint’s work for Dr. Karam included an interactive e-book with before and after photos, live- linked patient journey videos, an introduction to Dr. Karam, links to follow him on social media, and over 40 pages dedicated to education about facial aging and his proprietary surgery protocol to holistically treat it. Pinpoint’s expertise in the Aesthetic Industry made us uniquely qualified to create this e-book and saved Dr. Karam time and energy in development.

Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
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THE CHALLENGE

Pre-Qualify Vertical RestoreTM Candidates…by educating them before the consultation.

Pinpoint collaborated with world renowned facial plastic surgeon, Amir Karam, MD to create an educational ebook that answered many of the most important questions a potential candidate has before they ever book a consultation. The goals were:

Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
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THE SOLUTION

Everyone is on the Same Page: Patients know exactly what to expect from their consultation and procedure.

Pinpoint’s work began with researching the most common concerns that facial plastic surgery candidates have, and consulting with Dr. Karam about the e-book’s wireframe. After careful consideration, and custom detailing, our content and design team then created a beautiful 56- page digital book that is available to anyone who downloads it from Dr. Karam’s website. This e-book takes a comprehensive look at the Vertical Restore TM procedure and the results, pre-op and post-op care instructions, a consultation checklist, financing links, Dr. Karam and practice review sites, as well as video testimonials from patients who have already experienced the astounding results.

THE SCOPE

Marketing a cutting-edge surgery while streamlining surgery conversions

Dr. Karam harnessed his expertise and innovation to create the Vertical RestoreTM technique for his patients. He is the only surgeon in the world who performs this surgery, and there is a 2+ year waiting list to book it. Dr. Karam wants to make sure that candidates are pre-qualified and serious about scheduling a consultation. Pinpoint created a 56-page comprehensive e-book using our vast knowledge of the aesthetic industry, paired with input from Dr. Karam. Through patient education, we were able to expertly brand and market his cutting-edge surgical technique while helping him to streamline his patient consultation and conversion process.

Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett
Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett Pinpoint Creative – Patient Education and Lead Conversions e-book for Amir Karam, MD’s Vertical RestoreTM Facelift Surgery Everett

THE RESULTS

Patients are Wowed by the e-book…and the surgeon has more time for surgery

Pinpoint’s marketing expertise in the aesthetic industry made the process of creating an e-book more streamlined for Dr. Karam. Patients are now able to access the answers to most of their questions before ever stepping into the office or a virtual consult (since Dr. Karam sees patients from all over the world who fly in for this surgery). This is a time saver for everyone. Patients know exactly what to expect, so there are no surprises, and Dr. Karam knows that candidates are serious about having the procedure.

TESTIMONIAL

What a Great Tool for any Busy Surgical Practice

AMIR KARAM, MD

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