The Work
CONTENT & EDUCATION
Ultimate Silhouettplasty Guidebook
Dr. S. Larry Schlesinger, Breast Implant Center
of Hawaii, Honolulu, HI
The Challenge
Educate patients on Dr. Schlesinger’s proprietary Ultimate Silhouettplasty Surgery and its benefits over traditional tummy tuck surgery. Increase brand awareness of the surgery’s trade name and the “differences” in choosing Dr. Schlesinger & the Breast Implant Center of Hawaii.
The Solution
After a fact-gathering, 2-hour weekend interview with Dr. Schlesinger, Pinpoint designed and wrote a 40+ page guidebook that will be offered as a digital download. The digital guide has links to video assets on YouTube, links to Instagram, Facebook, RealSelf, and review sites, plus direct 2-way email contact with the practice (video assets produced by our video partner, Longtin Media Group). In addition, the guide will be printed to use as a post-consult tool to deepen patient engagement and trust.
The Result
This guidebook is in the final rounds of production as we speak! If it’s anything like Dr. Schlesinger’s Breast Guide, it will be a huge hit. Dr. Larry’s Breast Guide is in it’s 4th round of printing and has been in use in the practice for two years, with over 2,000 copies distributed.
