The Work
INTEGRATED CAMPAIGNS:
Project Pink diVa
Cause Marketing Campaign, Laser Manufacturer
This project was completed in partnership
and under contract with Strategic Edge
Partners for Sciton, Inc..
The Challenge
Support the Women’s Health Group at Sciton in structuring a multi- faceted “cause marketing campaign” — Project Pink diVa (PPD). PPD is a long term initiative for Sciton, in support of the Young Survival Coalition (a non-profit for women who’ve survived breast cancer at a young age). For all diVa SQD purchases in the month of October 2017, Sciton would make a cash donation to YSC.
The Solution
Unique campaign logo development, social media posts, website landing page, a 6-part email marketing campaign, print collateral, promotional products, display materials, print ads, and a suite of semi-custom practice marketing and support materials for use in co-branded marketing.
The Result
At the end of October, Sciton wrote a check to YSC in the amount of $42,308! Over 30 practices participated in purchases and were recognized at Sciton’s Global Summit with a commemorative poster. The campaign drove up end-of-year sales for diVa SQDs and was heralded as one of the most successful, buttoned down campaigns Sciton has ever run.
