The Work

Project Pink diVa

Cause Marketing Campaign, Laser Manufacturer

This project was completed in partnership
and under contract with Strategic Edge
Partners for Sciton, Inc..

The Challenge

Support the Women’s Health Group at Sciton in structuring a multi- faceted “cause marketing campaign” — Project Pink diVa (PPD). PPD is a long term initiative for Sciton, in support of the Young Survival Coalition (a non-profit for women who’ve survived breast cancer at a young age). For all diVa SQD purchases in the month of October 2017, Sciton would make a cash donation to YSC.

The Solution

Unique campaign logo development, social media posts, website landing page, a 6-part email marketing campaign, print collateral, promotional products, display materials, print ads, and a suite of semi-custom practice marketing and support materials for use in co-branded marketing.

The Result

At the end of October, Sciton wrote a check to YSC in the amount of $42,308! Over 30 practices participated in purchases and were recognized at Sciton’s Global Summit with a commemorative poster. The campaign drove up end-of-year sales for diVa SQDs and was heralded as one of the most successful, buttoned down campaigns Sciton has ever run.

Icon for Buttons & SQD Packaging Seals

Social Media Assets: announcement & events

Constant Contact and Pardot optimized eblast series

Project Pink diVa Landing Page

Practice Window Cling & Table Tent

Practice eBlast & Social Post Templates

Practice Print Ad / Flyer

Engagement & Traction

Global Summit Recognition Poster

Follow Us On Behance for Ideas & Case Studies

Check Out Additional Work