The Work

The Challenge

Support the Women’s Health Group at Sciton in structuring a multi- faceted “cause marketing campaign” — Project Pink diVa (PPD). PPD is a long term initiative for Sciton, in support of the Young Survival Coalition (a non-profit for women who’ve survived breast cancer at a young age). For all diVa SQD purchases in the month of October 2017, Sciton would make a cash donation to YSC.

The Solution

Unique campaign logo development, social media posts, website landing page, a 6-part email marketing campaign, print collateral, promotional products, display materials, print ads, and a suite of semi-custom practice marketing and support materials for use in co-branded marketing.

The Result

At the end of October, Sciton wrote a check to YSC in the amount of $42,308! Over 30 practices participated in purchases and were recognized at Sciton’s Global Summit with a commemorative poster. The campaign drove up end-of-year sales for diVa SQDs and was heralded as one of the most successful, buttoned down campaigns Sciton has ever run.