According to a recent study by VentureBeat, e-mail marketing still continues to enjoy the highest ROI of all marketing channels available. It is estimated that for every $1 spent, an e-blast generates an average of $44 in return. One in five businesses show an estimated ROI of over 70:1.
However, it is conversely true that if you don’t design your campaigns for engagement and conversion, you will most certainly miss out on your goal of generating more clicks, more sales, more word-of-mouth, and more revenue. Continue reading “The anatomy of a well-designed e-mail campaign”