Pinpoint Creative - Membership and Loyalty Programs for Medical Aesthetic Practices

Successful businesses have fiercely loyal customers loyal customers spend more, refer more, review more, and visit you more often.

A well executed membership or loyalty program combined with ongoing, personalized, loyalty experience marketing, can help to solidify your bond with patients and attract more loyal fans for your medical aesthetic practice.

Turn to an agency who understands the aesthetic space, has insight into patient behavior, and offers over a decade of experience in membership and loyalty marketing to develop a program your patients will love and embrace. At Pinpoint Creative we have created a refined set of tools to help you successfully implement and market your membership or loyalty program with gusto!

Attract, Retain, Excite, and Engage your Patients

Benefits

Now more than ever, having a thoughtful, cohesive, and on-brand patient loyalty strategy is so important to your competitive edge. Today’s patient is savvy, sophisticated, selective, and expects more from their aesthetic medicine provider. The metrics show that patients are eager to participate in membership and loyalty programs and their engagement means more revenue and lifetime patient value for your practice.

Loyalty program members generate 12-18% more incremental revenue growth per year than non-members.
Over 83% of consumers cite that belonging to a loyalty program influences their decision to make repeat purchases with the brand.
84% of consumers say they’re more likely to stick with a brand that offers a loyalty program.
66% of consumers say that the ability to earn rewards has changed their spending behavior.
65% of a company’s revenue is generated by the repeat business of their existing customers.

Leadership in the Aesthetic Industry for Membership and Loyalty Program Marketing

At Pinpoint, we have over a decade of experience and knowledge to help you craft a membership or loyalty initiative that’s strategic, captivating, engaging, and most importantly profitable. With our background and CME accreditation in membership and loyalty marketing, we strategize with you and your technology solution provider (such as your EMR, or a 3rd party service) to develop a customized program that meets the needs of your client personas. We then bring your program to life by creating all the beautiful custom-branded sales materials you’ll need to promote your program at the point of purchase and online. We can also help you with long term membership engagement marketing to keep your loyalty experience alive, fresh, and relevant for the long-haul.

How it works

Process

At Pinpoint Creative we follow an in-depth collaborative process to create a membership or loyalty marketing program to help you attract and retain your patients.

Program Structure & Strategic Development

We meet with you and your technology solutions provider to discuss your program goals and the type of membership or loyalty initiative that will meet the needs of your practice. We work with you to iron out the program structure mechanics, tiers, rules, and benefits of your program. Our experience working with practice technology providers such as patientNOW, Privi, Zenoti, Symplast, RepeatMD, and Nextech ensures the strategies we create together will compliment your current patient management system or third party software.

Creative Development & Marketing

Our team of brand specialists, copywriters, and graphic artists will develop a “retail-worthy” brand for your membership or loyalty program that compliments your business brand and builds traction with your clients. In addition, we’ll deliver a refined suite of branded sales materials to help you market your new program. Deliverables may include:

Program Branding
Program Naming & Logo Treatment
Program Brochure / Collateral
Marketing Support Materials (Print & Digital)
Web Landing Page Asset Development & Coordination with your Web partner
Social Media Launch Assets
Email Launch Assets
Promotional Merchandise & Welcome Gifts
Staff Training Support Materials
Staff Sales Tools
Membership Contract Design

Program Launch

We coordinate with your team to launch your program to your patients utilizing the newly created digital, print, point of purchase, email, and promotional merchandise assets. If you choose to launch your program with an event or party, our team can even assist you with event planning and marketing materials.

Ongoing Marketing Support

Once your program is in place, Pinpoint can provide ongoing member experience marketing support to keep your membership or loyalty program fresh and front of mind for your patients. Membership renewal and recall campaigns can be developed accross print, digital, and email marketing for maximum engagement.

Creating Memorable Membership Marketing with Pinpoint Precision…

Serotonin Membership

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BN Membership

B+A Membership

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Membership & Loyalty Programs Frequently Asked Questions

How do I decide what program will work best for my practice?

Developing a program that works well within your practice depends on a number of factors. Your program should be attractive to and meet the needs of your patient base. It should also be easy for your staff to sell and execute within the practice. Our team of creative strategists will collaborate with you to iron out the wrinkles and craft a program that will engage and excite your patients, while keeping your staff happy and stress free using the best technology solution to pair with your operations.

Will the program work within my EMR or patient management software?

Yes! Our experience working with practice technology providers such as patientNOW, Privi, Zenoti, Symplast, RepeatMD, and Nextech ensures the strategies we create together will compliment your current patient management systems or third party solutions providers.

How do I get started?

Contact Pinpoint Creative to schedule a Membership & Loyalty Program call. We will discuss your vision for a membership program and develop a game plan to bring it into action.

MEMBERSHIP & LOYALTY
PROGRAMS Pinpoint Creative

Successful businesses have fiercely loyal customers loyal customers spend more, refer more, review more, and visit you more often.

Benefits

Leadership in the Aesthetic Industry for Membership and Loyalty Program Marketing

How it works

Program Structure & Strategic Development

Creative Development & Marketing

Program Launch

Ongoing Marketing Support

Creating Memorable Membership Marketing with Pinpoint Precision…

Serotonin Membership

BN Membership

B+A Membership

Membership & Loyalty Programs Frequently Asked Questions

How do I decide what program will work best for my practice?

Will the program work within my EMR or patient management software?

How do I get started?

Ready To Build Your Beautiful Brand In Aesthetics?

MEMBERSHIP & LOYALTY PROGRAMS Pinpoint Creative

Successful businesses have fiercely loyal customers loyal customers spend more, refer more, review more, and visit you more often.

Benefits

Leadership in the Aesthetic Industry for Membership and Loyalty Program Marketing

How it works

Program Structure & Strategic Development

Creative Development & Marketing

Program Launch

Ongoing Marketing Support

Creating Memorable Membership Marketing with Pinpoint Precision…

Serotonin Membership

BN Membership

B+A Membership

Membership & Loyalty Programs Frequently Asked Questions

How do I decide what program will work best for my practice?

Will the program work within my EMR or patient management software?

How do I get started?

Ready To Build Your Beautiful Brand In Aesthetics?

MEMBERSHIP & LOYALTY
PROGRAMS Pinpoint Creative