Pinpoint is not a traditional website or digital marketing agency. We shine in some highly disciplined, niche specialties that compliment the work your web/SEO agency provides for you. Think of them as your marketing ‘left brain,’ and us your marketing ‘right brain.’
Here’s an overview of the marketing challenges we can solve for you.
At our core, Pinpoint is an exceptional branding agency. Everything we do for a client starts from the perspective of their brand, whether we created it or are curating it with other agencies. Simply put, we bring your business personality to life in an authentic way and broadcast it to build your raving fan base.
Pinpoint can help you turn the stress of marketing and promoting events into an exciting opportunity for growing revenue and customer loyalty. From lunch-and-learns, to grand openings, to huge industry trade shows, we can handle your event marketing deliverables, soup-to-nuts.
Perhaps no other agency in the medical marketing space has more experience than we do in strategizing, creating, and marketing patient loyalty programs to create excitement, win traction, convert revenue, and build fans. Loyalty marketing is one of the most important steps you can take to ensure your current clients stay with you.
Pinpoint can be a valuable additional resource in building more effective monthly e-Mail and social marketing campaigns, particularly when it comes to engaging your current customer base. Your SEO/digital agency can be focused on activities aimed at capturing new leads, while Pinpoint’s expertise in creating highly branded, educationally focused, content-driven campaigns can be a rich source for delighting your current customers.
The complexities of multi-part, multi-message, multi-platform, communication campaigns can often make unexperienced agency eyes glaze over. Ours get wide with excitement. We love helping clients build robust integrated campaigns across multiple media. (i.e.: new product/service launches, cause initiatives, training programs, sales incentive campaigns, etc.)
Pinpoint specializes in developing educational, lead-nurturing content. We can amplify the content strategy of your digital agency by creating compelling and beautifully designed e-books, infographics, social media assets, and print pieces…all aimed at nurturing leads toward conversion.
Print is NOT dead. In fact, it’s a viable, tangible, lasting, measurable, and worthy marketing endeavor under the right circumstances. AND, unlike the internet, it’s becoming less cluttered every day. This leaves a huge opportunity for businesses who take advantage of the medium. Pinpoint has expertise in print collateral design and management. Typically, your digital marketing agency is not staffed to make the most of your print projects.
We love ‘trinkets and trash’ and so do customers! If they are useful, well designed, and make creative ‘brand-sense,’ trinkets can often be kept for years and shown to friends to create lasting value. We are a full-fledged promotional products distributorship and can provide you with virtually any product you’d like to put your logo on.
I came to Pinpoint a little over 2 years ago to refresh my practice branding. We did that–launching a new logo, all new collateral, and a great new look that better represents our practice. Since then, we’ve executed literally hundreds of projects together, including the launch of our patient loyalty program, marketing for my new Cynosure laser, promoting our big events, and all our monthly email campaigns. They even provide our SWAG. Pinpoint is responsive, experienced, and collaborative with my staff. It’s been a pleasure working with them and I would highly recommend.
