Print, Display, Media, Social Campaign,
Cosmetic Surgery Practice, TN
This project was completed in partnership
and under contract with Strategic Edge
Partners for Souther Surgical Arts.
Southern Surgical Arts actively promotes targeted, procedure focused, campaigns through billboard, digital, social media, and print to the Chattanooga community. They have strong brand awareness and a sophisticated, playful communication style that’s very memorable. The following campaigns promote: Destination Surgery, Fat Reduction Procedures, Mommy Makeover Surgery, Facial Surgery, RevitaLift, and their support of the Go Red initiative.
Provocative headlines and a minimalistic design strategy incorporate both humor and irony. Whenever possible, campaigns tapped into the practice’s vast library of “actual patient photography.”