The Work

Procedure Focused

Print, Display, Media, Social Campaign,
Cosmetic Surgery Practice, TN

This project was completed in partnership
and under contract with Strategic Edge
Partners for Souther Surgical Arts.

The Challenge

Southern Surgical Arts actively promotes targeted, procedure focused, campaigns through billboard, digital, social media, and print to the Chattanooga community. They have strong brand awareness and a sophisticated, playful communication style that’s very memorable. The following campaigns promote: Destination Surgery, Fat Reduction Procedures, Mommy Makeover Surgery, Facial Surgery, RevitaLift, and their support of the Go Red initiative.

The Solution

Provocative headlines and a minimalistic design strategy incorporate both humor and irony. Whenever possible, campaigns tapped into the practice’s vast library of “actual patient photography.”

Campaign for Destination Surgery in Chattanooga

Photoshoot Using Patient as Model for Creative Option Selected

Final Ad for Airline Magazines & Airport Billboards

Surgical/Non-Surgical Body Contouring Campaign

(Billboards, Banner Ads, Social Media, eMail Marketing, Poster, Print Ad)

Surgeon Specific Campaigns – Procedure Based

(Dr. Deal & Mommy Makeover / Dr. Nease & Facial Surgery)

RevaLift Ad Campaign – Preliminary Creative and Final Ad

GO RED Cause Campaign – Preliminary Creative and Final Ad

Follow Us On Behance for Ideas & Case Studies

Check Out Additional Work