The Work


Skills, Inc.

The Challenge

Skills Inc. is one of our regions largest non-profit employers for persons with disabilities, and one of the most respected aerospace manufacturers in Puget Sound. They are unique in their approach to diversity, inclusion, and leadership–adhering to two bottom lines–both social and enterprise. For Skills, the core of their brand has always been about their people. Showing their diverse workforce in action as their competitive advantage informs all the brand work they produce.

The Solution

Pinpoint has been the agency of record for Skills for over a decade. It’s hard capture our collaborative solutions into one case study! Each year, all branding work starts with a 3-day photoshoot of their people, technology, and facilities. Pinpoint art directs the shoot and we partner with our superior photographer Charles Cotugno to shoot. The hundreds of assets we get from the shoot then fuel deliverables throughout the year, as shown.

Skills Mission Signage

Annual Photoshoots gather hundreds of assets

Photos are used in mural campaigns throughout facilities

Truck Fleet Design for over 20 semi’s in Puget Sound

Annual NDEAM Campaign – Staff Wearables, Direct Mail, Signage

Collateral Materials

A Decade of Annual Reports

Commemorative Publications (Ads, Direct Mail, Social, Brochure, Web)


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