The Work
EMAIL AND SOCIAL MARKETING
Pacific Dermatology & Cosmetic Center
Seattle, WA
The Challenge
PD&CC is a large derm and aesthetic practice with over a dozen physicians and providers spread across two offices in the Seattle metro area. They need to connect with a diverse patient base, to provide monthly patient education, promote an aggressive calendar of events, increase social media activity, and encourage new and recurring revenue treatments.
The Solution
Together with our video partner Jen Longtin of Longtin Media group, Pinpoint creates highly interactive monthly e-mail marketing campaigns that are rich with video content, educational messaging, and click-through content. Each e-blast is delivered in print format as well, for display throughout their offices all month long.
The Result
It’s not uncommon for the practice to sell out events within a week of an e-blast launch, and to fill provider days across both offices from the traffic created off one e-blast. Their engagement rate is very high.
