The Work
BRANDING
MD Aesthetica Med Spa,
Houston, TX
The Challenge
Pinpoint client and plastic surgeon, Dr. Andrew T. Lyos just opened the doors to his gorgeous, new, med spa located on the floor below his busy surgery practice. MD Aesthetica has a contemporary, sophisticated sensibility, catering to both male and female audiences. They focus on wellness, regenerative medicine, and non-surgical cosmetic treatments. They needed a smart, savvy brand experience to match their top-notch patient experience.
The Solution
Picking up on MD Aesthetica’s clean, contemporary vibe, Pinpoint developed a color palette to compliment the interior design environment to achieve a cohesive, branded experience for patients. Since the practice has a strong wellness & lifestyle component in addition to non-surgical med aesthetics, special attention to photographic style and message tonality is given in their monthly marketing campaigns to coincide with audience needs.
