The Work


MD Aesthetica Med Spa,
Houston, TX

The Challenge

Pinpoint client and plastic surgeon, Dr. Andrew T. Lyos just opened the doors to his gorgeous, new, med spa located on the floor below his busy surgery practice. MD Aesthetica has a contemporary, sophisticated sensibility, catering to both male and female audiences. They focus on wellness, regenerative medicine, and non-surgical cosmetic treatments. They needed a smart, savvy brand experience to match their top-notch patient experience.

The Solution

Picking up on MD Aesthetica’s clean, contemporary vibe, Pinpoint developed a color palette to compliment the interior design environment to achieve a cohesive, branded experience for patients. Since the practice has a strong wellness & lifestyle component in addition to non-surgical med aesthetics, special attention to photographic style and message tonality is given in their monthly marketing campaigns to coincide with audience needs.

New Logo Color Palette & Tagline

Barcode POS Gift Cards

(Final choice & Preliminary Studies)

Thank You Cards & Envelopes

Product of the Week Social Media Post Templates

Spa Menu

Monthly Marketing Campaigns


Follow Us On Behance for Ideas & Case Studies

Check Out Additional Work