The Work

The Challenge

Create the marketing “hype” for a patient event featuring local celebrity personalities as motivational speakers (Doug Baldwin, wide receiver for the Seattle Seahawks and a Tony Ventrella, local media host). Develop a theme that would attract both women and men, tie into the popularity of the speakers, and promote personal enhancement treatments offered at The Gallery of Cosmetic Surgery.

The Solution

“Confidence is Golden” was the selected event theme. An event icon was created to carry the message on all marketing and promotional materials leading up to and at the event. The speakers talked about how they had been able to build personal, inner confidence throughout their careers and Dr. Jonov discussed the importance of building personal confidence by looking and feeling your best.

The Result

This was a “standing room only” event that attracted nearly 100 women and men, in the Summer! Emotional stories were shared, tears were shed, and there was a feel-good message that resonated well with Dr. Jonov’s patient base. Pricing incentives at the event were well-utilized and follow up gift cards handed out to patients had a high redemption rate, leading to repeat and recurring revenue.