The Work
BRANDING
Dr. John Connors, GA
The Challenge
Take this world-class practice through a full brand refresh exercise, updating every digital and printed patient touch point with all new brand assets. The project included the design and development of over four dozen deliverables in total, and even included on-site consulting with Doctor Logic on the design refresh of their new website.
The Solution
Create messaging and visuals to reflect the premier, world-class, boutique experience that the practice was famous for providing. Design and write a full suite of deliverables to span the “entire patient experience” in terms of marketing, education, ongoing communication, and follow-up. Utilize only 100% “real patient” photography in all materials, gathered over three custom patient photo shoots (no stock models).
The Result
This practice has actually received patient reviews expressing how much their marketing and communication materials are appreciated! Several patient reviews have gone as far as stating that these branded materials were part of their decision-making process in selecting Dr. Connors to handle their procedure.
