The Work

The Challenge

Dr. Genter has been a client of Pinpoint for over a decade. Each month we manage his monthly patient promotions across a number of different media. Every month carries a coordinated series of promotions along with a new color palette and visual theme created under his “Capture the Look’ branding.

The Solution

A monthly promotional eblast is sent, along with an announcement of upcoming special “injectable days.” His home page sliders, Facebook page, and digital lobby loop are updated to coordinate with the monthly theme. Finally his digital banner ads on the WMMR radio site are updated each month.

The Result

Patients in the practice enjoy experiencing each month’s new theme and connect well with the “Capture the Look” mantra, which has become a well known brand hallmark. Injectable days are typically sold out, making the extra “injectable day” eblast a profitable addition to his monthly marketing efforts.

A Note:

Dr. Genter will be retiring in the Summer of 2018, after a long, fulfilling career. We will miss working with Dr. Genter and his talented practice director, Tammi Regan. The team at Pinpoint wishes both of them joy and happiness in their next chapter. Thank you for your loyalty and collaboration over the last decade.