The Work

The Challenge

Melissa Davis Strickland is a well known, Atlanta-based, family law attorney who is venturing out to open a new, solo practice in Buckhead, GA. She wanted a distinctive and authentic brand for her new practice that highlighted her straight-forward, honest, ethical, and positive personality and made clients feel supported in every step of their journey.

The Solution

Pinpoint chose the distinctive colors of deep charcoal, metallic copper and white to create a very simple, high end system. The “arrow forward” element is repeated through all marketing materials as a visual representation of moving forward in a positive direction.