The Work

The Challenge

Create an engaging patient loyalty program for a well established, elite, upper Manhattan practice with an “already-loyal” fan base who’d been “asking” the practice to put together a loyalty program for years.

The Solution

Create a program that recognized the practices most loyal patients with an outstanding reward tier, followed by additional lower tiers for newer members. Motivate patients to work toward achieving higher loyalty rewards and benefits though increased loyal behavior over time.

The Result

Although this program is newly launched, feedback tells us the program has been very popular for patients in the practice. The overall program benefits have been well received.