The Work
LOYALTY PROGRAMS:
A-List VIP Rewards
Plastic Surgery Practice, New York, NY
This project was completed in partnership
and under contract with Strategic Edge
Partners for Dr. Alizadeh.
The Challenge
Create an engaging patient loyalty program for a well established, elite, upper Manhattan practice with an “already-loyal” fan base who’d been “asking” the practice to put together a loyalty program for years.
The Solution
Create a program that recognized the practices most loyal patients with an outstanding reward tier, followed by additional lower tiers for newer members. Motivate patients to work toward achieving higher loyalty rewards and benefits though increased loyal behavior over time.
The Result
Although this program is newly launched, feedback tells us the program has been very popular for patients in the practice. The overall program benefits have been well received.