The Work
INTEGRATED CAMPAIGNS:
Sculpt360 Procedure Focused Digital &
Print Promotions
Dr. Louis P. Bucky, PA
The Challenge
Brand Dr. Bucky’s proprietary treatment pathway for CoolSculpting to differentiate the service over other providers in the Philly metro area.
The Solution
Create targeted, seasonal, Sculpt360 campaigns aimed at increasing the awareness of the “difference” between Dr. Bucky’s treatment vs. standard CoolSculpting treatments. Promote through digital, web, printed assets, direct mail, gym trainer partnerships, Philly Style ad campaigns, and large format lobby posters.
The Result
Dr. Bucky has a dedicated treatment site and multiple machines/providers for Sculpt360 in the Philly area.
Patient Brochure
