Team

Tamara (Tami) Vileta-Wells

President, Creative Director

After 30+ years as a creative director, art director, and writer, Tami Vileta-Wells is as passionate about strategic marketing and design as the day she started in the mail room of Jack Nadal, Inc. — back in 1988.

Tami’s work in agencies has earned creative awards and accolades, but her biggest gratification still comes from helping clients “knock it out of the park” to achieve their goals. Tami places the highest priority onbuilding enduring customer relationships. Many of Pinpoint’s clients have been with the agency for well over a decade. Building a deep-seeded culture of unmatched client care is paramount to her.

In recent years, Tami as been a popular national speaker and guest writer on the subjects of customer loyalty, branding, event promotion, and email marketing. In her personal life, she loves hiking with her husband, competing in USTA league tennis, traveling the globe, and cooking massive meals large enough to feed a small army.

E: tami@pinpointcmu.com
M: 206.427.3241
T: @tami_vileta
Lin: Tami Vileta

Janae Grove

Email Marketing Specialist

To define Janae as an email marketing specialist is an understatement. Janae brings 10+ years of expertise to the table at Pinpoint with passion, fierce “mama-bear” client service instincts, and fanatical organization skills—in addition to mastery of nearly every email delivery platform known to mankind. She is, quite literally, on a first name basis with the folks at Constant Contact, and has been their “source of inspiration” (or “pain”—depending on how you look at it) for implementing at least six new product upgrades in 2017 alone. To Janae, fighting for improvements in email software platforms is a “win” for everyone. She CARES deeply about customers and what they get out of their email marketing efforts.

In her personal life, Janae is a self proclaimed Crazy Cat Lady. She is the proud owner of 8 Persian and exotic shorthair cats (to date), runs a highly ethical breeding business, and attends shows with her champion team up and down the west coast. She also loves spending time with her “high-school-sweetheart-now-husband-of-13-years” and their two beautiful kiddos.

janae@pinpointcmu.com

Hailey Vileta

Promotional Product Guru

Hailey Vileta joined the Pinpoint team in early 2016, fresh from receiving a degree in Visual Communications from F.I.D.M. — the internationally acclaimed, LA-based design & fashion academy.

Hailey enjoys perfecting her skills as a designer at Pinpoint, and looks forward to becoming more involved in the breadth of design projects we deliver. She has also developed a keen interest helping our clients with their promotional product needs. (A no-brainer, really! Why wouldn’t a professional shopper want to shop for her clients as well?) Hailey currently manages ALL of Pinpoint’s promotional product research, artwork placement, pricing, ordering, vendor management, and shipment tracking for our S.W.A.G. customers.

In her “spare time,” Hailey is pursuing a secondary BA degree at the University of Washington — studying Media & Communications.

hailey@pinpointcmu.com

Julia Livshin

Visual Designer

Julia has been passionate about art and design since she could hold a crayon. She brings over 15 years of professional design experience with a keen eye for detail and a high standard of quality. Her favorite creative projects focus on marrying together an aesthetically pleasing design with a well-organized delivery of information. Outside of the work scene, Julia is passionate about animal welfare, having volunteered for both the Humane Society for Seattle and King County and Homeward Pet Adoption Center. She is happiest spending time outdoors with her husband, two sons and two dogs.

julia@pinpointcmu.com

Jessica Marin

Aesthetic Marketing Specialist

Jessica joins Pinpoint after 14 years of practice level marketing experience for Dr. Suzanne Kilmer at the Laser & Skin Surgery Center of Northern California where she supported five dermatologists in both patient-facing marketing and academia. In her time with Dr. Kilmer, Jessica created hundreds of clinical slide decks for both national and international medical conferences, and saw numerous clinical trials performed, giving her a robust insider knowledge of the medical aesthetic industry. Jessica’s marketing work has been adopted by numerous aesthetic medicine companies over the years – in fact, SkinMedica expanded on one of her skin care campaigns and rolled it out nationally.

Jessica’s knowledge of the medical aesthetic field and her ability to communicate accurate treatment information at a patient level makes her a powerful support for Pinpoint’s clients. Her passions include copy writing and creating promotional campaign assets.

Outside of work, Jessica enjoys road trips, traveling to her homeland of Australia and spending time with her partner Jon, and their Boston Terrier, Harpo.

jessica@pinpointcmu.com

Aria Bird

Visual Branding Designer

Over Aria’s past experience in visual design, she found a love of branding. Her specialties lie in rebranding, event and experience branding, visual brand strategy, and logo design along with her love of hand and digital illustration. From Southern California to the Bay Area to Seattle, today in conjunction with working professionally in visual branding, Aria also has found a passion for her local artist community. Outside of the daily grind, Aria donates her time to curating a local artist collective in Seattle called Createur. She loves supporting and contributing to her local artist community just as much as she loves working with her larger clients and seeing all the hard work shine through a full brand experience.

aria@pinpointcmu.com

Sonny

Sonny “Nugget” Wells

Never visit a pet rescue center in a weak moment if you don’t expect to come out with a four-legged friend for life! Such was the case with Sonny—a short-term, 8-week resident of Southern California, who came home with Tami under the seat of a Southwest Airlines flight to grow up in the splendor of the Pacific Northwest.

Today, Sonny excels in his role at Pinpoint as our “first” canine hire (but definitely not the last). He enjoys honing his skills at howling during conference calls, snatching bits of Hailey’s lunch, terrorizing the UPS man, and rocking his ever-growing collection of professional bow ties.

Zekie

Zekie “Little @!%#?” Wells

Continuing on with the rescue tradition, Zekie came to Pinpoint after his “Christmas-time Puppy” adoption from Forgotten Dogs Rescue.

When a canine candidate uses the words “exuberant & outgoing,” “mischievous,” and “expert chewer” on their resume, be warned that they could potentially cause some ruffles in the work environment. Zekie is the main reason why we almost had to hire an HR Director! Sonny had some early on difficulties with his new co-worker, and the expansion of our Canine Division in general. Now that THAT has been all cleared up, Zekie has settled into his day-to-day roles. Zekie takes great pride and satisfaction in his Pinpoint responsibilities, which include: swiftly killing all toys, eating peanut butter (and Birkenstocks), and grooming Sonny so he can look and feel his very best.

Extended Strategic Team.

Pinpoint’s extended team includes a curated list of local and regional designers and writers whom we partner with,
depending on client needs and project scope. In addition to this growing talent pool, Pinpoint has forged
strategic partnerships with trusted industry providers to supplement a larger scope of services.